B2B marketing

the planning, promotion, and distribution of goods or services for use by businesses rather than individual consumers

The ultimate business dictionary. 2015.

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  • B2B-Marketing — Beim Investitionsgütermarketing (auch Industriegütermarketing) handelt es sich um das Marketing von Produktionsfaktoren (Potenzial und Repetierfaktoren), deren Absatz nicht an Konsumenten, sondern an privatwirtschaftliche oder öffentliche… …   Deutsch Wikipedia

  • Marketing research — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • B2B-Marktforschung — (Abkürzung von Business zu Business) auch Investitionsgütermarktforschung genannt – ist als Teilaspekt der Industriemarktforschung eine systematische und teils kontinuierliche Beobachtung, Analyse, Diagnose und Prognose der Situation und… …   Deutsch Wikipedia

  • B2B auction — /ˌbi: tə bi: ɔ:kʃən/ noun a web marketplace where supplier companies bid against one another to offer the lowest price for a particular product or service, while the buyer company waits until the sellers have reduced the price to one that it can… …   Marketing dictionary in english

  • B2B — /ˌbi: tə bi:/ adjective referring to advertising or marketing that is aimed at other businesses rather than at consumers (NOTE: The word is most commonly used of business to business dealings conducted over the Internet.) …   Marketing dictionary in english

  • Marketing — For the magazine, see Marketing (magazine). Marketing Key concepts Product …   Wikipedia

  • B2B — Business to Business steht allgemein für Beziehungen zwischen (mindestens zwei) Unternehmen, im Gegensatz zu Beziehungen zwischen Unternehmen und anderen Gruppen (z. B. Konsumenten (Business to Consumer), also Privatpersonen als Kunden,… …   Deutsch Wikipedia

  • B2B — An Internet strategy of dealing directly with businesses, rather than consumers, i.e. business to (2) business. Bloomberg Financial Dictionary * * * B2B B2B adjective, adverb COMMERCE COMPUTING business to business; B2B buying, selling,… …   Financial and business terms

  • B2B Branding — B2B (Business to Business) Branding is a term used in marketing.Definition B2B vs. B2CThe terms B2B and B2C are short forms for Business to Business (B2B) and Business to Consumer (B2C). Both describe the nature and selling process of goods and… …   Wikipedia

  • Marketing B to B — Marketing industriel Le marketing industriel (ou marché des entreprises ou marché industriel, en anglais Business to business) se définit comme le marketing en direction des professionnels (entreprises, professions libérales, commerces, etc.) ou… …   Wikipédia en Français

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